Consumer’s perception
According to a study by the Canary Institute of Food Quality about the uses and attitudes of the Canary population to the gofio, it is seen by them as a "lifetime product".
The presence of this flour in the canaries’ households (83%) it’s much more prominent than others competitors such as soluble coffee, breakfast cereals or cocoa powder. Moreover, 76,6% of respondents claimed to be consumers of gofio.
The reasons given for the consumption of gofio are its taste or flavor and its large tradition. 98.8% consider it a healthy food and emphasizes its high nutritional value, and the energy and good taste it provides.
La Palma, El Hierro and La Gomera are the islands that registered a higher percentage of consumers, followed by Gran Canaria and Fuerteventura. On the other hand, Tenerife and Lanzarote are the islands with the lowest rate of consumers.
By age group, those aged between 45 and 54 years and 65 or more are most likely to consume gofio.
All these show that gofio is linked not only to the history of the Canary Island, but also to its geography and population, being undoubtedly a hallmark of the Canary Island.
Area
The total production of gofio in the Canary Islands in 2013 was 5,682 tons. By types, more than half of the gofio produced is of millet. Followed in order of importance by the wheat, a mixture of wheat and millet, and mixed grains.
71% of the total output produced in the Canary Islands is intended for the local market, the remainder is distributed, almost in equal percentage, to regional and international markets. In the Islands, gofio mills make more than half of its sales (57%) to supermarkets, about a quarter (24%) directly to consumers and the rest (19%), traditional food stores.
As you can see, the gofio is a singular product which combines good taste and large tradition. If you haven’t tried it yet, we invite you to do it! And if you don’t know how, in edando –the only B2B platform between India and Spain– we can help you to import this great product.
Source: http://elhierrobimbache.com/index.php?option=com_content&view=article&id=1082:el-gofio-canario-un-producto-tradicional-del-archipielago-reconocido-por-europa&catid=20:noticias-generales&Itemid=865
